Graphic design is a creative art of combining various visual elements like images, text, lines, and shapes to produce an appealing piece of work that can grab the audience’s attention in an instant. The visual elements are considered the building blocks of any graphic design. Any graphic design that is visually appealing to your eyes is made using a perfect blend of the seven fundamental visual elements. Without these seven elements, you cannot make a perfect design.
In the digital world, graphics matter a lot. The design, whether of a website, logo, or social post, should be accurate and aesthetic to serve its purpose. The audience sees a lot of graphics online on a daily basis. But not each one of them makes an impact. Thus, to grab their attention and make your design distinct as well as memorable, you need to use the visual elements technically. For this purpose, you can consult the best graphic design services company.
What are Visual Elements?
Visual elements are the building blocks of any graphic design. Without using them, you cannot design. No matter what you are designing, it is very obvious that you will use these visual design elements. There are seven fundamental visual elements that graphic designers use widely in graphic designs. These seven visual elements are line, shape, color, texture, size, space, and value.
The Seven Fundamental Visual Elements of Graphic Design:
Line, in a graphic design, serves various purposes. It is more than just a line. It helps in making shapes, highlighting text, pointing out things, or forming patterns. Normally, lines can be vertical, horizontal, diagonal, patterned, or unstructured. Using lines technically, you can create visually appealing illustrations to grab the audience’s attention. These are also used as symbols for waves, current, beats, etc. They help in creatively depicting art.
Shapes can be created using lines and patterns to connect visual elements and form an illustration. Shapes are of many kinds. They are circular, oval, square, rectangular, complex, rigid, definite, indefinite, fluffy, etc. These different shapes help in adding context to your graphic design and making it more easily understandable as well as comprehensive. In digital graphic designs, visual elements like shapes, are used in icons, logos, etc. to make designs more complete and concise. The shapes can be filled with colors to make them more prominent and aesthetic.
COLOR – One of the Most Important Visual Elements
Color is the most used and essential visual element without which a graphic design is almost incomplete. Colors add life to art. Whether it’s a painting, sketch, or graphical design. Colors add more meaning to your design. In branding, colors play a significant role. Specific colors represent specific brands and they help in making their logos memorable and easily recognizable. Similarly, in photography, colors matter a lot. If we talk about web design, the color scheme matters a lot. If you use bold and attractive colors in your web design, it attracts the audience effortlessly. But if your colors are dull or unclear, you lose customers. Thus, colors represent your professionalism as well as skill.
Basically, texture represents the surface of an object. It can be smooth, rough, tough or plain. But in graphic design, the visual elements are two-dimensional. You don’t get to touch them. So how can you tell about their texture? Well, by using texture, you can add depth to your design. Moreover, you can show shadows, light, heaviness, roughness, smoothness, or toughness by using lines, shapes, colors and making a texture-out of them. This way, your graphics look real, more aesthetic, and appealing.
SIZE – Supporting Other Visual Elements
The size of the subject and object matter a lot. You can use lines, colors, shapes, text, and textures but you would need the right sizes of every visual element to create a balance and make the design clear, specific, and clean. Sizing defines which information is more important, what the size of the image should be, how small the text needs to be etc.
Most people don’t know about this element but the value is one of the most important visual design elements in graphic design. Basically, value defines the darkness or lightness of a color. You use colors in your designs, but the value is the element that decides the contrast, darkness, and prominence of those colors in order to avoid complexity or visual disturbance.
Lastly, space is another crucial visual element that promotes clarity in designs. People use lots of design elements in their graphics. To avoid cluttering, space is important, and they use it. Like in photography, negative space is used to separate the subject from the objects and background. Similarly, in web designs and other graphic designs, you need to use space to make things clear. The space in the text, images, shapes and other elements create an overall space that helps in distinguishing each element from the other one. This promotes clarity and the user gets to understand things quite easily.
In graphic design, visual elements play an immensely important role. There are seven fundamental visual elements that collectively help in designing the best graphics which help businesses to grab the audience’s attention and generate leads. Those design elements are line, color, shape, size, value, texture, and space. These elements play an individually important role to make a creative and compelling graphic design. Without using these elements, you cannot make a good graphic design. Therefore, whether you want an appealing web design or an attention-grabbing logo for your company, you need professional graphic designers who, using these fundamental visual design elements, can produce the best results for you.